W CONCEPT: Media Art
W Concept is an online platform that suggests fashion and lifestyle. We have produced a concept video announcing the new slogan of W Concept, which is displayed on an external screen located in Seoul. The material characteristics of various fashion items served by W Concept are reflected in the logo and expressed in three-dimensional animation.




Client: W Concept Korea
Executive Produce: CJ ENM
Creative Director: Kim Youngmin

Lead Deigner: Lee Haram
Artwork & Motion: Lee Haram, Joe Jaehyun, Kim Chanwoo, Kwon Jihye
Sound: Sunwoo Shawn Kim

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