W CONCEPT: Media Art
W Concept is an online platform that suggests fashion and lifestyle. We have produced a concept video announcing the new slogan of W Concept, which is displayed on an external screen located in Seoul. The material characteristics of various fashion items served by W Concept are reflected in the logo and expressed in three-dimensional animation.
![](https://cdn.myportfolio.com/4835c10532f8914866be88618fb54b34/b681e7c8-fdd7-4c9f-937f-04b7bbd1b07b_rw_1920.jpg?h=07e543f14b37cb0ff9adf7fb1b63e6de)
![](https://cdn.myportfolio.com/4835c10532f8914866be88618fb54b34/6bcca96f-2bf5-42ec-a990-9f23f033e61a_rw_1920.jpg?h=2a0522abf969f01cc893ccc237eb44b3)
![](https://cdn.myportfolio.com/4835c10532f8914866be88618fb54b34/07d95676-d972-458e-8ef0-4781ea55ee41_rw_1920.jpg?h=3d6409747c892c70b8bf1c1468dbb584)
![](https://cdn.myportfolio.com/4835c10532f8914866be88618fb54b34/66950037-6af8-409f-a15b-d40445e3337f_rw_1920.jpg?h=9176e83a1497676ee7edefb83f7d7504)
![](https://cdn.myportfolio.com/4835c10532f8914866be88618fb54b34/22810216-566d-4327-82ec-fc85fcbccce1_rw_1920.jpg?h=56bd7f8185cac6854e6afaf767876d85)
![](https://cdn.myportfolio.com/4835c10532f8914866be88618fb54b34/dfa5819c-f28f-4b8f-a096-fc4dea9d80ed_rw_1920.jpg?h=08b51b1d2dcb534ed198e7f3a04ed9a9)
PROCESS
B CUT
![](https://cdn.myportfolio.com/4835c10532f8914866be88618fb54b34/0647be6f-65f7-4f3a-ae39-be267dea179d_rw_3840.jpg?h=c95e5de3863a5e03763177dc0dd3505e)
![](https://cdn.myportfolio.com/4835c10532f8914866be88618fb54b34/8c6caaaa-5869-462a-8ca4-bb5ddbf4c816_rw_3840.jpg?h=30e1bce1ce86ae6fb4652530bbaa9565)
![](https://cdn.myportfolio.com/4835c10532f8914866be88618fb54b34/e956d351-76ef-4a9d-b748-18fbc6ac46ef_rw_3840.jpg?h=f2aeff892e0bb400b37cf923412ce807)
![](https://cdn.myportfolio.com/4835c10532f8914866be88618fb54b34/9412616e-4753-492f-85b6-e7afc270406b_rw_3840.jpg?h=24477075f6ce7746cd51e5cafc054459)
![](https://cdn.myportfolio.com/4835c10532f8914866be88618fb54b34/190013d4-7b14-4883-a5ca-b98a4775c354_rw_3840.png?h=23c951f3374690d75cca02ed5cc6e978)
![](https://cdn.myportfolio.com/4835c10532f8914866be88618fb54b34/f65e504c-a3f4-48dd-909b-89e324671925_rw_3840.png?h=49f1b8b7f463a182aed2fad1cdb98b05)
Credit
Client: W Concept Korea
Executive Produce: CJ ENM
Creative Director: Kim Youngmin
Lead Deigner: Lee Haram
Artwork & Motion: Lee Haram, Joe Jaehyun, Kim Chanwoo, Kwon Jihye
Sound: Sunwoo Shawn Kim