W CONCEPT: Media Art
W Concept is an online platform that suggests fashion and lifestyle. We have produced a concept video announcing the new slogan of W Concept, which is displayed on an external screen located in Seoul. The material characteristics of various fashion items served by W Concept are reflected in the logo and expressed in three-dimensional animation.
PROCESS
B CUT
Credit
Client: W Concept Korea
Executive Produce: CJ ENM
Creative Director: Kim Youngmin
Lead Deigner: Lee Haram
Artwork & Motion: Lee Haram, Joe Jaehyun, Kim Chanwoo, Kwon Jihye
Sound: Sunwoo Shawn Kim