SBS Election 2025: Opening
We created the opening title for the 2025 South Korean presidential election broadcast.
SBS’s iconic square, the core element of its election branding, was reinterpreted as a “window” — a symbol of transition into a new era. To represent the diverse thoughts and opinions of the people, we used a wide spectrum of colors.
We also developed two distinct visual styles to reflect the nature of the event, which unfolds from day into night.
SBS’s iconic square, the core element of its election branding, was reinterpreted as a “window” — a symbol of transition into a new era. To represent the diverse thoughts and opinions of the people, we used a wide spectrum of colors.
We also developed two distinct visual styles to reflect the nature of the event, which unfolds from day into night.
