The Blooming Comma
We designed the brand identity for the SBS LIFE broadcast channel.
Drawing inspiration from the symbolic Comma shape in the logotype, we derived the keyword "Blooming" from the preferred lifestyle of the channel’s key target audience. This concept was then brought to life through animation and visuals.
Experience the beautiful motion of the "The Blooming Comma" graphics we created.
Brand Reel
Concept Dev. & Styleframes
Kwon Doyoung, Kim Chanwoo, Kang Hwiyoon, Choi Sanghee, Park Mijeong
Motion Design
Kwon Doyoung, Kim Chanwoo, Kang Hwiyoon, Choi Sanghee, Park Mijeong
OAP CG Element
Kim Chanwoo
Sound design
Sunwoo Shawn Kim
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Client
SBS Media net
Creative Director
Kim Youngmin
